The Corn Refiners Association is launching a major advertising and
public relations campaign designed to rehabilitate the reputation of
high fructose corn syrup (HFCS). HFCS has been linked by many
scientists to the nations obesity epidemic.

The group is
spending $20 million to $30 million on the campaign, including running
full-page ads in more than a dozen major newspapers, claiming that the
product is no worse for you than sugar. The ad, which features a stalk
of corn, carries the headline: ‘And Now a Little Food for Thought.’


The
Corn Refiners Association "has been trying to counter the bad publicity
around HFCS since 2004," but concluded it "could no longer afford to
rely on simple grass-roots marketing tactics such as talking with
nutritionists and doctors."

Meanwhile, in June a nearly $5
billion merger of Corn Products International and Bunge Ltd. signaled
that corn manufacturers mean business. Revenues were expected to
increase 29 percent in 2008 to reach $4 billion.



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