Kroger Sued for Misleading Consumers About Simple Truth Natural Chicken

by

Kroger, the largest supermarket chain in the U.S. (by revenue), realizes that consumers care about what they put on their tables, but the company is misleading the nation about some foods, making unacceptable false claims. One product the company is lying about is calledSimple TruthNatural Chicken, claimed to be ‘cage-free’ and ‘raised in humane conditions’. These claims have led to a recent lawsuit against Kroger.

These claims are extremely confusing and meant only to generate more income for the grocery store chain – not to treat animals or consumers, for that matter, fairly. What this comes down to is false advertising on labels – a practice the FDA seems to allow left and right.

Many consumers will pay extra for products that are better for their health. What’s more, there are many individuals searching for meat-providing which care for animals more equitably, instead of the hideous ways that they are known to be treated on factory farms. Kroger’s label implies that chicken grown for their grocery stores are treated better than birds grown in factory farms, but this simply isn’t the case.

First of all, chickens raised for meat in the US are grown in cages, although hens grown for their eggs, are. So the ‘cage-free’ portion of the label is already misleading. It’s a marketing ploy, at best. When a customer called to ask what ‘raised in a humane environment’ meant, she was simply told that, “they live on the floor of a barn in poultry house.”

According to PETA, that means a huge windowless shed is utilized to cram as many as40,000 birdsfor harvesting their meat. Chickens normally grow well in groups of about 90. Otherwise, they become stressed from crowding and relentlessly peck at one another causing injury and death. The conditions of a ‘chicken house’ are anything but humane. Michael Specter, a longtime staff writer forThe New Yorker, who also visited a chicken shed once wrote:

“I was almost knocked to the ground by the overpowering smell of feces and ammonia. My eyes burned and so did my lungs, and I could neither see nor breathe …. There must have been 30,000 chickens sitting silently on the floor in front of me. They didn’t move, didn’t cluck. They were almost like statues of chickens, living in nearly total darkness, and they would spend every minute of their six-week lives that way.”

Simple Truth Chicken is produced by a company called Purdue, and they only follow minimal industry standards that basically necessitate inhumane treatment of these animals before they end up on your plate – but Kroger wants you to pay extra. They can end up with painful bone deformities being raised this way, as well as ruptured tendons, cardiovascular problems, and lameness.

They are selectively bred for being a ‘broiler’ or a chicken with lots of meat, and they spend most of their lives in chronic pain. Kroger is selling factory farmed chicken.

As I mentioned earlier, there is currently a lawsuit against Kroger for this misleading label, but a Kroger spokesperson simply states the label is ‘accurate.’ Consumers deserve to know how their chicken is really raised.

You can sign a petition to tell Kroger to stop lying about their Simple Truth chickenhere.You can also simply boycott them, until they make amends to their customers and change their ways.

Read more: http://naturalsociety.com/boycott-kroger-misleading-consumers-simple-truth-natural-chicken/#ixzz2yCei22P7
Follow us: @naturalsociety on Twitter | NaturalSociety on Facebook

Read more: http://naturalsociety.com/boycott-kroger-misleading-consumers-simple-truth-natural-chicken/#ixzz2yCdwHwEZ
Follow us: @naturalsociety on Twitter | NaturalSociety on Facebook



Missing Podcast?

If you see an error with an archived podcast or know that an episode of our show is missing, please press the button below to send us a message so we can look into it.

Enter your name and email if you want to be notified when this podcast is fixed:

'Kroger Sued for Misleading Consumers About Simple Truth Natural Chicken' has no comments

Be the first to comment this post!

Would you like to share your thoughts?

Your email address will not be published.

©Copyright One Radio Network 2019 • All rights reserved. | Site built by RedLotus AustinThe information on this website and talk shows is solely for informational and entertainment purposes. IT IS NOT INTENDED TO PROVIDE MEDICAL ADVICE. Neither the Editors, producers of One Radio Network, Patrick Timpone, their guests or web masters take responsibility for any possible consequences from any treatment, procedure, exercise, dietary modification, action or application of medication which results from reading or following the information contained on this website in written or audio form, live or podcasts. The publication of this information does not constitute the practice of medicine, and this information does not replace the advice of your physician or other health care provider. Before undertaking any course of treatment, the reader must seek the advice of their physician or other health care provider and take total responsibility for his or her actions at all times. Patrick Joseph of the family of Timpone, a man...All rights reserved, without recourse.