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Julie McCabe is thought to have suffered a near-fatal allergic reaction to a chemical in the L’Oreal Preference dye. She was rinsing it out when she began to feel unwell.

Her family – including her children Luke, 20, and Abigail, 15 – have been warned that she may never come out of the coma.

Her father Keith Miller said: “She finished dyeing her hair and said ‘I don’t feel well I can’t breathe,’ to her husband. He rushed her to hospital and her heart stopped beating on the way to hospital.

“She is in a coma. We’ve spoken to the doctors and they have more or less said to us the condition she is in now is most likely how she will stay. They are not giving us much hope, it’s hard to take in.”

Ms McCabe, 38, from the north of England, had used the dark-colored L’Oreal Preferences product in question before, the Bradford Telegraph and Argus reported.

“The hospital have asked for the dye and the gloves she used. They have said she has suffered an allergic reaction,” Mr Miller said.

A L’Oreal spokesman said: “L’Oreal was extremely concerned to hear about this serious situation. We are unable to comment further, however we will do everything we can to assist this lady’s family and medical team with information they might need to establish what happened.”