Macfadden Publications amassed millions of dollars for physical culturist Bernarr MacFadden (1868-1955).

A chain of physical culture hotels and numerous other investments stacked up millions of more dollars.

During his heyday, Bernarr MacFadden owned Physical Culture, Ghost Stories, The New York Graphic, Photoplay, Police Gazette, True Detective, True Story, True Romance, True Experiences, and many other magazines and publications.

Eleanor Roosevelt, Walter Winchell, and Ed Sullivan worked as columnists for Macfadden, and George Bernard Shaw authored articles on vegetarianism for him.

Macfadden gave Charles Atlas (Angelo Siciliano) his start in the 1920s by awarding him the Physical Culture prize as “The World’s Most Perfectly Developed Man.”

Time magazine nicknamedMacfadden “Body Love Macfadden,” and he even started a religion based on physical culture called Cosmotarianism.

(I’ve personally devoted many hours to thumbing through Macfadden’s Encyclopedia of Physical Culture, 1911, 1912.)

Macfadden liked to dictate his own articles, editorials, and books while standing on his head.

His motto was, “Don’t stand on your rights; stand on your head.”

Macfadden was even nominated for U.S. President on the Republican ticket, but his campaign brainstorms were just a little bit too far out.

Case in point: he advocated the construction of a gigantic freezer to house the unemployed, and he planned to defrost them when the Depression ended.

Macfadden enjoyed walking the 20 miles from his country estate to his city office – barefoot.

He slept on the floor for over 70 years and Fletcherized the food he ate with his fingers, living a Spartan lifestyle despite his cash-heavy position.

He promoted pounding on the abdomen and the eating of sand as constipation remedies.

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'Bernarr (“Weakness Is a Sin”) Macfadden' have 5 comments

  1. April 6, 2012 @ 2:15 pm atomb

    Adano Ley (Swami Nitty-Gritty) taught that blood pressure is determined by LUNG PRESSURE, not by the heart pumping.

    He said, “You can’t get the heart to pump if you ain’t got no air.”

    M.J. Rodermund, M.D., wrote extensively about the exact same thing more than 100 years ago in a Bernarr Macfadden book …

    “Take a large animal, weighing about three to seven hundred pounds, first giving the animal an anesthetic, then laying bare and open to examination the large blood vessels and their main branches leading from the heart to the end of the toes, hanging the animal up by the hind legs, then ligating both of the blood vessels that bring blood to and fro from the heart. This completely cuts off the heart from the circulation of the blood below the diaphragm, and the result is that immediately all of the arteries are empty, the blood flowing straight upwards for four or five feet through the fine network of capillaries.

    “This certainly would be impossible if the heart had the control, or anything to do with the circulation of the blood. This demonstration proves beyond a question of doubt that the heart does not circulate the blood, but it does not prove what does circulate the blood.”

  2. April 7, 2012 @ 1:04 pm RadioGuGu

    : ) Breeeeathe!

    Deeeeep : ))

    • April 7, 2012 @ 6:08 pm atomb

      :)

      Swami Sivananda (Bliss Divine) wrote …

      “What is commonly known as the power of personality is nothing more than the natural capacity of a person to wield his Prana. Some persons are more successful in life, more influential and fascinating than others. It is all due to the power of this Prana. Such people manipulate unconsciously, every day, the same influence which the Yogin uses consciously by command of his will.”

  3. April 7, 2012 @ 7:19 pm Ryan

    nice one, Atom! And the follow up quotes by Sivananda and Adano are great. Prana, prana, prana…

    It’s always comforting to hear of another floor-sleeper! (Mcfadden) : )

    And barefoot – he was right on the money!!

    • April 8, 2012 @ 5:20 pm atomb

      Thanks, Ryan! :)

      I slept on the floor for years after my Sufi teacher, Adnan Sarhan, advised it.


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