Initial polling shows that Washington voters will likely pass a ballot initiative, no matter how much money the biotech industry and large food corporations put into an anti-labeling campaign.
On Jan. 4, activists in Washington State will deliver approximately 300,000 signatures to the state legislature to guarantee that a mandatory GMO labeling Initiative, I-522, will be on the ballot in November. Initial polling shows that Washington state voters will likely pass this ballot initiative, no matter how much money the biotech industry and large food corporations put into an anti-labeling campaign.
Giant biotech and junk food corporations, joined by major food processors and supermarket chains, poured more than $46 million dollars into a vicious dirty tricks campaign to defeat California’s Prop 37, a citizens ballot initiative that would have required mandatory labeling of genetically modified organisms (GMO) in food ingredients. Their tactics included a relentless barrage of TV and radio ads falsely claiming GE food labels would raise grocery prices, hurt family farmers, and enrich trial lawyers. They unleashed “scientific” testimonials manufactured by phony front groups, and they mailed counterfeit voter guides.
A statewide pre-election eve poll conducted by Lake Research found that the Biotech Behemoth’s “No on 37” propaganda campaign successfully confused many Californians. As of Nov. 5, the day before the election, the majority of Californians stated that they still supported mandatory labeling of GE foods. But a critical mass, especially the 40% who voted early by absentee ballot, said they were willing to give up their right to know what was in their food if mandatory GE labels might increase food costs, expand the size and power of state bureaucrats, harm family farmers or unfairly benefit trial lawyers and other “special interests.”
That changed once the YES on 37 campaign launched its own modest $3-million ad campaign on October 27. Once the pro-labeling ads rolled out, several million undecided voters saw through the biotech and junk-food industry propaganda and voted Yes on 37. In fact, Prop 37 won the election-day vote. But it was too little, too late. The campaign couldn’t recover from its losses in early voting.
That was California. Washington promises to tell a different story.
Looking at the logistics and outcome of the Prop 37 campaign in California in 2012 and comparing these to the upcoming I-522 battle in Washington, there are several major differences that will likely prove to be decisive:
- Size and campaign costs. California is an enormous state, both geographically and in terms of population. Its TV and radio ad markets are also among the priciest in the country. Tough for a grassroots campaign with a small budget to reach California voters far and wide, on the ground and through the media. Even tougher to compete with an opposition willing and able to spend $46 million to win. Compare that scenario with Washington, which has one-fifth the population of California, and where $1 spent on TV ads equals $8 in California. Factor in that Washington’s population is highly concentrated in the health and environmentally-conscious Seattle metropolitan area, and it’s easy to see that internet, in-person contact, and radio and TV advertising will cost less and be easier to execute in Washington than it was in California. Experts estimate that Monsanto and its allies will be able to spend only $20 million in Washington on advertising. That’s enough to saturate the state’s airwaves. But it’s not too much for the Yes on I-522 campaign to overcome as long as it can raise and spend $4-$5 million – about half of what the California labeling campaign raised.
- Timing. In California, Yes on 37 forces didn’t get on the ballot until May. That left only six months for public education and fundraising. In Washington, I-522 proponents have a full nine months before people begin their voting (which is by mail).
- Support from farmers and rural communities. In California, Prop 37 was supported mostly by consumers and organic farmers. In Washington, wheat farmers, whether organic or not, apple farmers and fishing communities also vocally support mandatory GMO labeling. That’s because GMO labeling is arguably in the best economic interests of a state where unlabeled GMO wheat, apples and salmon spilling into the market would severely damage state agricultural exports to countries that either forbid GMO imports or require GMO labeling.
- Progressive elected officials and electorate. California’s Governor Brown refused to take a stand on Prop 37. But Washington’s new elected Governor, Jay Inslee, is a long-time supporter and former Congressional advocate of GMO labeling. Washington voters recently reminded us that they are proud progressives, by approving the legalization of marijuana via a November ballot Initiative. California voters defeated a similar measure in 2010.
- The Frankenfish controversy. Despite enormous public opposition and warnings by scientists that genetically engineered salmon pose unacceptable health and environmental risks, the Obama administration’s FDA announced in late December that it would nonetheless allow unlabeled genetically engineered salmon to be commercialized. Polls show that Washington voters are adamantly opposed to this fast-growing, likely allergenic mutant salmon – part fish, part eel – entering the market. Fishermen/fisherwomen, chefs and restaurants are already raising their voices in opposition. Meanwhile in Alaska, GMO salmon will have to be labeled because of a state law passed in 2005. The biotech industry is going to have a difficult time explaining why Frankenfish have to be labeled in Alaska, but not in Washington or other states.
- Divisions between Big Food and Big Biotech. As the comments by the Food Marketing Institute executive suggest, big food companies are starting to worry about their image. They’re worried about having to fight costly, high-profile battles against GMO labeling in numerous states, possibly even simultaneously. A number of large food companies that dumped big money into defeating Prop 37 – companies like Kellogg’s, General Mills, Unilever, Coca-Cola, Pepsi, Kraft and Dean Foods, own “natural” or organic brands. Those brands, including Kashi, Muir Glen, Cascadian Farm, Ben and Jerry’s, White Wave, Horizon and others, are starting to feel the heat from angry consumers who have joined the “Traitor Boycott.” < www.organicconsumers.org/bytes/ob355.htm> How long will the nation’s food manufacturers and supermarket chains carry the water and do the dirty work for Monsanto and biotech industry?
It’s only a matter of time before we pass GMO legislation. Once we do, it will mark the beginning of the end for GMO food and farming, just as it did in Europe. That clearly has Big Biotech and Big Food worried. And well it should.